River Island to launch regional flagship at Centre:mk
River Island has chosen Centre:mk in Milton Keynes for the opening of a new regional flagship store.
Situated at 23-25 Acorn Walk, River Island will double its existing unit size to 20,000 square foot store which will be open in time for Christmas.
Designed by the retailer’s in-house team, the store will showcase the brand’s full range of menswear, womenswear and children’s fashion.
Josie Cartridge, customer director at River Island, said: “River Island is one of the UK’s most loved high street brands and we are looking forward to offering our customer base even more affordable and well-designed fashion in our larger store. Centre:mk is a longstanding, top-performing location for River Island and increasing our presence here is a key step in our ongoing growth.”
In addition, designer eyewear specialists Acuitis is set to launch its first store outside of London at Centre:mk later this month. The 2,152 square foot store is situated at 30 Silbury Arcade and features eyewear collections for men, women, teenagers and children.
Ed Sellick, on behalf of Centre:mk joint owners, Hermes Investment Management and AustralianSuper, said: “The new, significantly larger River Island store reaffirms Centre:mk as a highly successful and sought after regional shopping destination. River Island’s flagship store will be an exciting addition to our fashion line up and follows recent successful upsizes, including JD Sports and new entrants Footasylum and Kiko. Being home to the first Acuitis store outside of the Capital will be another great achievement and further complements the international brands on offer at Centre:mk.”
To accommodate the significant growth of River Island’s presence at the centre, HMV has been relocated to 86-88 Midsummer Arcade.
The news follows Hermes Investment Management and AustralianSuper’ plans to invest £60 million investment in the centre, including the recently completed Sunset Walk refurbishment, as well as the revamp of Deer Walk, which launched earlier this month.
