Reserved continues UK expansion with opening of fifth London store
LPP is continuing its UK expansion with the opening of a fifth Reserved store in London.
The launch at the Westfield London shopping centre will be supported by an out-of-home marketing campaign.
Reserved entered the UK seven years ago with the opening a shop on London’s Oxford Street. It now has a second store there as well as sites in Brent Cross and Westfield Stratford City.
Lutkiewicz, vice-president of the management board of LPP, said: “Nearly seven years after our debut on Oxford Street and the opening of further Reserved stores in strategic London locations in 2023, the time has come for us to gain recognition from the west of the city.
“The launch of the fifth Reserved shop in the UK is confirmation that despite challenging market conditions, we have the idea to continue to develop a strong global fashion brand.”
Spanning nearly 1,900 square metres, the new store will stock Reserved’s full range of clothing for women, men and kids. It will also sell the brand’s newly launched ‘Welcome to the Club’ collection which LPP says was inspired British heritage sports clubs and “old money” style.
