Reiss unveils first childrenswear collection
Premium fashion retailer Reiss has launched its own childrenswear collection.
Created by the same in-house team that produces the brand’s womenswear and menswear ranges, the inspiration for the collection is “modern children and a belief that children are individuals with personal style”.
Items include a tailored overcoat, suede jacket, stretch jeans, puffer jackets, t-shirts and knitwear, as well as children’s versions of the brand’s leisurewear in the same neutral tones.
Una Joyce, Reiss womenswear director, said: “This is the first time Reiss has designed for children, we listened to our customers and the children around us to help create this collection.”
Never Miss a Retail Update!Alex Field, Reiss menswear director, added: “We learned that, just as grown-ups, children want a modern, effortless wardrobe. We then designed each piece to look and feel quintessentially Reiss.”
The range features 140 styles across both genders with prices ranging from £12 for a cotton t-shirt up to £358 for shearling aviator jacket.
