Regatta Great Outdoors ventures into video on demand
Regatta Great Outdoors is to launch a new autumn/winter campaign with its first foray into video on demand.
Launching on 21 October, When Warmth Matters has also included investment in OOH, digital, and social channels, as well as retail window displays at selected Regatta stores.
Produced by Velvet Film Productions with DOP Jonnie Lewis and stills photographer Euan Myles, the campaign has been brought to life following the appointment of Regatta’s new marketing director, Helen Monks.
Anchored by the tagline ‘When Warmth Matters…Think Regatta’, the ad features families, a couple and adventurers in every day scenarios wrapping up warm in Regatta gear to enjoy more time together in the outdoors. The OOH and video on demand activity has an estimated impressions value of over 50 million.
Monks said: “The ‘Welcome to Warmth’ campaign reinforces Regatta’s reputation as the leading outdoor family brand, helping everyone to enjoy the outdoors, no matter what the weather.
“With our new investment in VOD, we’re extending that promise to even more people. Whether it’s sharing moments with loved ones or embracing the elements, Regatta’s trusted products will keep you warm, allowing you to create lasting memories in the great outdoors.”
