PUMA has chosen London’s Oxford Street for the opening of its first European flagship store.
The move forms part of PUMA’s brand elevation strategy as it looks to strengthen its global presence.
Due to launch in the autumn, the 24,000 square foot shop will be situated seconds from Selfridges and Bond Street tube station.
The store will aim to offer an interactive experience that blends sport, performance and fashion. Customers will be able to choose from the brand’s streetwear designs while immersing themselves in a range of experiences, including personalisation opportunities.
Never Miss a Retail Update!Lucynda Davies, managing director, UK & Ireland at PUMA, said: “We’re thrilled to announce our new flagship store in London, marking an exciting step forward for PUMA in the UK.
“London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience.
“While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring PUMA’s performance and sportstyle categories to life in a flagship store setting.”
Arne Freundt, chief executive at PUMA. added: “After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to announce that our first flagship store in Europe will open later this year.
“We look forward to moving into our new home of the brand in one of the most vibrant global cities and to exciting our consumers.”
