Primark to invest €40 million in Portuguese expansion
Primark is to invest over €40 million in its expansion across Portugal.
This will include opening stores in four new cities and an extension of its Colombo store in Lisbon which opens this week with a fresh new look.
Set to create 500 new jobs in the country, the new stores will be situated in Allegro Shopping Centre (Montijo), Centro Comercial Espaço (Guimaraes), Palácio Do Gelo Shopping (Viseu) and Covilha City Center Retail Park (Covilhã). The shops will sell the retailer’s fashion, beauty and homeware products and will be the first of its sites in Portugal to feature self-service checkouts.
Primark entered the country in 2009 with the launch of a store in the UBBO Shopping Centre in Amadora.
Nelson Ribeiro, head of sales Primark Portugal, said: “Since opening our first store 15 years ago, we have built and grown such a strong business here with a huge base of loyal Primark customers.
“It makes us so proud how they have welcomed and returned to us again and again as we have grown over the years.
“We are excited to keep growing, investing in more stores, creating even more jobs, and introducing even more Portuguese shoppers to our incredible style and value.”
Primark’s investment in Portugal forms part of its plans to expand across new and existing markets with the aim of reaching 530 stores by 2026. Last month, the retailer entered its 17th market with the opening of its first site in Hungary.
