Primark partners with Krispy Kreme on exclusive collection
Primark has teamed up with doughnut brand Krispy Kreme to launch a collection of fashion, sleepwear and accessories.
Following an exclusive preview event held at the flagship Krispy Kreme Oxford Street shop over the weekend, the 19 piece collection is now available in Primark stores across the country as well as via click & collect .
Aimed at Gen Z customers, hot ticket items include the Krispy Kreme x Primark sliders, a rucksack and the Krispy Kreme x Primark bucket hat, all of which are expected to sell well.
Prices range from £3.50 to £18.
Sarah Jackson, director of licensing at Primark, said: “At Primark, we’re always looking to create unique in-store experiences and offer exclusive collections that our customers won’t find anywhere else.
“We’re thrilled to partner with Krispy Kreme, bringing together two iconic brands in a fresh and exciting way. We can’t wait to see our customers serve up some amazing looks with this collection!”
Krispy Kreme will be offering anyone wearing pieces from the collection 20% off any purchase at Krispy Kreme shops across the country until 8 May.
Guy Meakin, president of Krispy Kreme UK, said: “We’re incredibly excited to partner with Primark on this exclusive collection in the UK. Both brands have such a strong presence on the high street, often neighbouring each other, so this gives fans of the brands the chance to glaze themselves from top to bottom with the Krispy Kreme x Primark collection.”
