Primark opens first store in Slovakia
Primark has opened its first store in Slovakia as it continues its expansion in Central and Eastern Europe.
Situated in the Eurovea Shopping Centre in Bratislava, the €10 million store adds to the fashion retailer’s eight existing shops in Poland, Czech Republic, Slovenia and Romania.
Primark is planning to invest further in Central and Eastern Europe with the opening of a second store in Romania and two further shops in Poland, which are due to open later this year. The retailer will also be launching its first store in Hungary in the capital of Budapest. This will bring Primark’s total footprint in the region to 13 stores across six markets.
Currently, Primark operates a network of 422 stores in 16 countries in Europe and the US.
Paul Marchant, chief executive at Primark, said: “Today is a proud moment for Primark as we enter our 16th international market with the opening of Primark Eurovea in Bratislava, Slovakia.
“Our team has worked hard to achieve this milestone and we’re not stopping here: we have ambitious growth plans for our business in Central and Eastern Europe, with four more stores planned to open in CEE over the next year.
“This new Bratislava store represents a €10 million investment and has created hundreds of local jobs. We’re excited to showcase our unique Primark offering to customers in Slovakia, bringing something new and exciting to the market.”
The Eurovea store has 39,400 square feet of retail space over two floors. Many of the clothing ranges form part of the retailer’s growing Primark Cares label, which falls under Primark’s pledge to make its products more sustainable.
