Primark launches exclusive collaboration with costume designer Colleen Atwood
Primark has launched an exclusive collection inspired by Warner Bros. Pictures’ Beetlejuice Beetlejuice film.
In a partnership with Warner Bros. Discovery Global Consumer Products, the fashion retailer has released a 12 piece range that has been designed in collaboration with four-time Academy Award winning costume designer Colleen Atwood. The designer is known for her work on some of Hollywood’s most memorable costumes, including those in the original Beetlejuice film.
The sequel Beetlejuice Beetlejuice is being released only in theatres and IMAX internationally beginning 4 September and on 6 September in the US.
Speaking of the collaboration, Atwood said: “It has been so exciting to see how Primark has brought my Beetlejuice designs to life, in a whole new dimension. It is always great fun for me when I see ideas I’ve had find another life on the high street.”
The collection includes standout black and white striped suits, co-ords, and lace-adorned dresses inspired by the film’s iconic costumes. It also includes a range of graphic t-shirts, hoodies and accessories, as well as nostalgia-fuelled jumpers and knitwear for kids. It is now available in stores across Primark’s 17 markets.
Sarah Jackson, director of licensing at Primark, said: “This collaboration marks another exciting milestone in our licensing journey, and we couldn’t be more thrilled to partner with Warner Bros. Discovery and renowned costume designer Colleen Atwood on this exclusive collection.
“At Primark, we work hard to bring our customers exciting and affordable collections and we can’t wait to see how they embrace the spooky season with these one-of-a-kind pieces.”
Last month, Primark launched a 30-piece collection with Italian sportswear brand, Kappa.
