Primark freezes prices on hundreds of back-to-school essentials

Primark is freezing prices on hundreds of children’s back-to-school items this year.

The move means that families will be able to purchase clothing such as jeans, joggers, long-sleeved t-shirts, hoodies and jackets at the same prices as 2021.

Primark said it is now a one-stop destination for school purchases as it also offers everything from shoes and stationery to lunchboxes and backpacks.

Gavin Daniels, director of kidswear at Primark, said: “We know that buying for your kids never gets easier, as they continue to grow and kids’ clothing really needs to go the extra distance.

“That’s why we’re locking in great value by freezing our prices which we hope will take away some of the pressures on families’ finances at this time of year.

“Our message to any worried shoppers this year is simple: At Primark, you’re guaranteed great value and style at super-affordable prices, with the added reassurance that our clothes are made to last.”

The new price freezes will apply to selected kids’ clothing available both in stores and via Primark’s click & collect service, which is currently available in 57 stores in England and Wales and will be extended to all shops in Great Britain by the end of 2025.