Poundland to open 150 PEP&CO shop-in-shops in its stores
Poundland is to open over 150 PEP&CO ‘shop-in-shop’ fashion outlets in its stores over the next 12 months.
Beginning on 1 February, the move will double the availability of PEP&CO in Poundland stores and means the PEP&CO brand will be in over 300 locations by the end of the year.
Poundland has also confirmed it will open the first of over 30 Republic of Ireland PEP&CO concessions in its Dealz stores before Easter. Additional PEP&CO shop-in-shops will open in locations across the Republic including Castlebar, Limerick and Monaghan.
Poundland stores with fashion concessions will also be available for the first time in Poundland’s five Dealz stores in France, and 11 new locations in Scotland.
In the UK, prices at PEP&CO start at £1 with 95% of the range costing £10 or under.
