THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
PLT team up with GIRLvsCANCER to launch post-surgery swimwear collection

PrettyLittleThing has announced the launch of their second collection with cancer charity GIRLvsCANCER. The collaboration will host PrettyLittleThing’s first ever post-surgery swimwear collection. Together with online… View Article

FASHION RETAIL NEWS UK

PLT team up with GIRLvsCANCER to launch post-surgery swimwear collection

PrettyLittleThing has announced the launch of their second collection with cancer charity GIRLvsCANCER.

The collaboration will host PrettyLittleThing’s first ever post-surgery swimwear collection. Together with online cancer collective GIRLvsCANCER, the brand have created a post-surgery friendly swimwear collection that is both comfortable and empowering while “still making you look and feel sizzling this summer.” The inclusive collection is designed to inspire confidence when it comes to swimwear, whether you’ve been affected by cancer, or not.

With styles specifically created to provide more coverage to disguise scar tissue, shapes that stylishly conceal stoma and ileostomy bags and security for breast inserts and prostheses. Straps have been made thicker and necklines, armholes, and waistbands higher, while all pieces have also been created in super soft fabrics that are easy and comfortable to wear.

Speaking on the partnership, founder Lauren Mahon says,

“I’m so excited to be launching the second GIRLvsCANCER x PrettyLittleThing collection. We received such epic feedback from the lingerie edit with the cancer community sharing that seeing the breast cancer patients represented by a global brand such as PLT made them feel empowered. The pieces also made them feel confident and sexy, something that has been previously lacking in breast cancer underwear offerings. I’m so proud! The new swimwear edit has been created with breast cancer as well as those living with a stoma or ileostomy bag in mind. Working with PLT on such game-changing ranges is huge and this is just the beginning. I’m so excited to see what the cancer crew thinks and share this stunning swimwear range with the world!”

 

Subscribe For Retail News