Victoria’s Secret PINK enlists Darren Barnet as first-ever celebrity male ambassador
Victoria’s Secret PINK has named actor and producer Darren Barnet as its first-ever celebrity male brand ambassador as part of its continued focus on inclusivity.
Best known for his starring role in the Netflix series Never Have I Ever, Barnet will promote PINK’s Gender Free collection which includes a range of shorts, t-shirts, matching sweat sets and accessories.
His involvement will include curating a list of his favourite PINK products and participating in various activations to support the brand’s key initiatives as part of its ongoing commitment to inclusivity, fostering positive mental health, and empowering young adults. He will also help launch new styles which will include being the face of PINK’s upcoming Fleece Shirt Jacket
To kick off the partnership, Barnet will serve as a judge for the fourth annual PINK With A Purpose project alongside fellow brand ambassadors Chloe x Halle and Remi Bader. This year, ten young adults will be chosen to receive $25,000 each to fund their project supporting PINK’s core values of people, purpose or planet.
Barnet will also be participating in the brand’s Mental Health Awareness Month activations and will take part in an Instagram Live conversation with @VSPINK partners and brand ambassadors.
Amy Hauk, chief executive of PINK, said: “We are so excited to announce this partnership because Darren is such a positive role model for teens and young adults. As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence.”
