Pentland Brands launches brand building academy
Pentland Brands, the owner of Ellesse, Speedo, Mitre, Canterbury, Endura and Berghaus, has launched its own in-house brand building academy.
With a focus on developing global marketing talent, Brand Building the Pentland Way will offer hundreds of employees access to new development workshops, toolkits and events.
Sean Hastings, global marketing director Pentland Brands, said: “We want more people to see, buy and love our brands and the academy will help build the skills and understanding needed to do that. The programme is designed to help teams learn, test and apply new skills quickly and practically which is critical in today’s market.”
The academy has been created by Pentland’s brand development team in collaboration with Oxford SM and is being rolled out as part of a wider business best practice programme. It follows a major recruitment drive by the company across its marketing, digital and creative divisions.
Hastings added: “We want to attract and retain great marketing talent. With people able to develop skills within the academy and access roles across multiple brands, markets and projects, Pentland now has more options to develop its talent and people’s careers.”
Family owned Pentland Brands employs more than 1,700 people.
