Pentland Brands announces changes to executive team
Pentland Brands has promoted Chirag Patel to the position of chief executive and announced a series of new appointments across its executive team.
He has succeeded Andy Long who is joining Pentland’s parent company Pentland Group as a director with responsibility for the group’s finance, tax and banking relationships.
Having joined Pentland’s executive team in 2016, Patel is currently deputy chief executive and has also worked as director of global strategy and chief operating officer. He will take up his new role in January.
In addition, Penny Herriman will be joining the business as chief marketing officer from White Stuff where she is currently customer director and a member of the executive team. Her prior experience also includes working as global brand director at Boden. In her new position, she will be responsible for leading the brand product and marketing teams as well as the in-house creative agency, external communications team and brand digital platforms.
Meanwhile, Pentland’s chief human resources officer Jon Godden has been appointed as chief operating officer and will lead the IT, HR, legal, portfolio, project management and workplace functions. In a further move, Charlotte Cox has been promoted to the position of president EMEA. Cox has replaced Richard Newcombe who will take on responsibility for developing footwear opportunities alongside his ownership of the Lacoste JV relationship.
While Matt Rock will continue in his role of president of ASPAC, Dominique Highfield will join Pentland’s executive team as director of finance.
Pentland has also confirmed that a restructure of its finance team means that the Pentland Brands chief finance officer role is now redundant and that Katrina Nurse will leave the business at the end of September.
Long said: “I would like to wish Chirag and the new executive team all the best in leading the next phase of business growth at Pentland Brands and I would like to thank Katrina Nurse for her contribution over two years and wish her well for the future.”
The changes are part of Pentland’s new strategy that aims to drive an increased emphasis on sustainability and bigger opportunities for its core brands; Speedo, Berghaus, Endura, Canterbury, Mitre, Ellesse, Kickers and SeaVees.
