Pandora unveils new Oxford Street store
Jewellery brand Pandora has expanded its London footprint with the opening of its fourth store on Oxford Street.
Pandora Oxford Street West offers the brand’s full jewellery collections, including its Lab-Grown Diamonds collection, as well as engraving services.
The brand said the store has been developed with the clear mission to enhance the brand’s visibility on one of the world’s busiest shopping streets.
The shop features Pandora’s first fully tiled façade with expansive window portals to enhance transparency, product visibility and marketing impact. Inside, the layout has been designed to showcase elevated collections like Lab-Grown Diamonds while providing a fluid and immersive shopping experience.
Never Miss a Retail Update!Sarah Chenery, marketing director at Pandora UK, said: “With Pandora Oxford Street West, we set out to create more than just a normal store – we wanted to deliver a powerful statement for the brand.
“The façade was designed to provide real stopping power, while also inviting passers-by into the world of Pandora. Every detail of the store is intended to connect with clients in a meaningful and memorable way.
“We achieved this by carefully balancing architectural design, brand storytelling, and product visibility to create an experience that truly reflects Pandora.”
To celebrate the launch, the first 50 My Pandora members who visit the store on opening day will receive a £50 Pandora voucher and a special, pre-engraved London skyline charm.
