Pandora expands lab-grown diamond range
Pandora has expanded its lab-grown diamonds range with three new collections.
The launch of Pandora Nova, Pandora Era and Pandora Talisamn is being supported by the brand’s ‘Diamonds for All’ campaign, which looks to redefine diamond conventions by taking the wearing of diamond jewellery from special occasions to “something special for every day”.
Pandora creative director Francesco Terzo said: “We want more people to experience the power and beauty of lab-grown diamonds for every day, in classic diamond settings and some that are unexpected.”
The campaign features actresses Pamela Anderson and Amita Suman as well as models Precious Lee and Sherry Shi. Other well-known faces include American Sign Language performer Justina Miles, former Vogue creative director-at-large Grace Coddington, and musical artist and dancer Vinson Fraley.
The campaign was shot in New York City by photographer Mario Sorrenti and director Gordon von Steiner.
Mary Carmen Gasco-Buisson, chief marketing officer of Pandora, said: “The next chapter of Pandora Lab-Grown Diamonds is brought to life with the ‘Diamonds for All’ campaign and its cast that helps us re-imagine diamond traditions. Our diamonds are not for the few, for a once-in-a-life-time occasion, or only for giving. They represent personal meaning that each of us can create.”
