Pacsun announces leadership changes
Pacsun has announced that its co-chief executive Mike Relich will be retiring, which means that Brie Olson will become the company’s sole chief executive.
With the change due to take effect on 15 June, Relich will continue to serve on the Pacsun board of directors in a new role as vice chairman.
In a further move, Russell Bowers will be appointed as chief operating officer, but will also continue to serve as Pacsun’s chief financial officer. His expanded position will include overseeing the finance, operations and information technology functions.
Olson has worked with Pacsun for the last 17 years, initially as senior design director (women’s). Prior to becoming co-chief executive in March 2023, she also served in the roles of president, chief brand officer, chief merchandising officer and senior vice president of merchandising and design. During her tenure with the company, she has been credited with playing an instrumental role in building and strengthening Pacsun’s brand through Gen Z focused strategies.
Olson said: “I am excited to continue this adventure as the chief executive of Pacsun, which is a cultural force on the forefront of fashion, music and sports. It is a privilege to work beside our talented team to bring the best brands, curated products and most innovative collaborations to our community of passionate young people around the world. I would like to thank Mike for his partnership and look forward to continuing to collaborate with him on the board.”
Neale Attenborough, a managing director at Golden Gate Capital, added: “Brie is a respected veteran and bold pioneer in the fashion industry and has been a key driver of Pacsun’s success. She has gained critical expertise in numerous leadership positions during her 17 years at the company and has her finger on the pulse of emerging brands and trends. The board has the utmost confidence that Pacsun will continue to thrive under her leadership.”
