& Other Stories tests sales of second-hand garments with Sellpy
H&M owned fashion brand & Other Stories is testing a new project in Sweden with second-hand platform Sellpy.
From this month, pre-owned & Other Stories pieces for sale on Sellpy will be gathered under a shop-in-shop on the platform.
With the online activity managed and operated by Sellpy, & Other Stories will be encouraging its customers to use the service by marketing the platform on its its website and social media channels.
Sanna Lindberg, managing director of & Other Stories, said: “We’re exploring different ideas on how our long-lasting designs can find their way to new owners. With that in mind, we decided to do a small second-hand test project with Sellpy. For us, its such a compliment to see our pieces find new homes and get a second chapter.”
