& Other Stories appoints Jonathan Saunders as chief creative officer
& Other Stories, the H&M Group fashion brand, has appointed Jonathan Saunders to the newly created role of chief creative officer.
The appointment will be effective in the first half of 2025.
The British designer has previously worked as chief creative officer at Diane von Furstenberg and creative director of Pollini, in addition to founding his own eponymous label.
His career has also included acting as a consultant for brands such as Calvin Klein, Tiffany & Co., Chloé, Louis Vuitton, Alexander McQueen, Pucci, and Marc Jacobs.
In his new position, he will lead at & Other Stories’ overall creative direction which will include guiding its evolution and shaping its expression across all touchpoints.
Never Miss a Retail Update!Lina Söderqvist, managing director at & Other Stories, said: “Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase.
“His engagement and creative leadership, combined with a deep understanding of contemporary fashion, will be instrumental as we move forward.”
Saunders added: “I am excited to be working with & Other Stories and the H&M Group on this new chapter for the brand. I think that thoughtful, expressive design that is also accessible, is powerful in this fast-evolving industry.”
