Nobody’s Child opens flagship store in Covent Garden
Nobody’s Child, has opened a new flagship store on Covent Garden’s Neal Street to add to its existing London locations in Carnaby Street and Spitalfields.
At 2,044 square feet, the two-storey unit is the womenswear brand’s largest store to date. The brand previously ran a successful pop-up in nearby Long Acre last May.
Jody Plows, chief executive at Nobody’s Child, said: “After a successful pop-up on Long Acre last year, we knew Covent Garden was the ideal location to launch our third permanent site.
“Finding the perfect unit for our flagship was key and 3 Neal, located just off the bustling Long Acre, surrounded by leading fashion and beauty brands, is exactly what we were looking for.”
Never Miss a Retail Update!The new store stocks Nobody’s Child’s latest collections with the ground floor showcasing dresses, denim and newly launched jewellery and accessories ranges.
Meanwhile, the lower ground floor features a shoe and bag department with an open plan seating area.
Founded in 2015 by Andrew Xeni, Nobody’s Child was the first guest brand to launch on M&S.com following which M&S acquired a minority stake in the business.
