Nobody’s Child opens flagship store in Covent Garden
Nobody’s Child, has opened a new flagship store on Covent Garden’s Neal Street to add to its existing London locations in Carnaby Street and Spitalfields.
At 2,044 square feet, the two-storey unit is the womenswear brand’s largest store to date. The brand previously ran a successful pop-up in nearby Long Acre last May.
Jody Plows, chief executive at Nobody’s Child, said: “After a successful pop-up on Long Acre last year, we knew Covent Garden was the ideal location to launch our third permanent site.
“Finding the perfect unit for our flagship was key and 3 Neal, located just off the bustling Long Acre, surrounded by leading fashion and beauty brands, is exactly what we were looking for.”
The new store stocks Nobody’s Child’s latest collections with the ground floor showcasing dresses, denim and newly launched jewellery and accessories ranges.
Meanwhile, the lower ground floor features a shoe and bag department with an open plan seating area.
Founded in 2015 by Andrew Xeni, Nobody’s Child was the first guest brand to launch on M&S.com following which M&S acquired a minority stake in the business.
