No Chaos and Scum launch flagships in Covent Garden
No Chaos and Scum have launched experiential flagship stores in London’s Covent Garden.
Both brands are housed in a 2,000 square foot unit at 3 Neal Street where No Chaos has retail space on the first floor and Scum offers its latest experiential and interactive concept in the basement.
Designed by Jordan Cardy, the young English artist behind Scum, the basement has been created to form a youth club in the heart of the West End. Featuring a half-pipe skate ramp, a selection of custom-made branded arcade games and a coffee bar, the space will be bookable online for sessions and private events via the app to ensure a safe and Covid-19 secure system.
Meanwhile, the No Chaos store will sell a range of apparel, skateboards and accessories from popular skate brands around the world, whilst Scum will offer regular exclusive-to-store limited edition drops and the full Scum range.
Jamie Wilson, co-founder of No Chaos, said: “We are incredibly proud of the space we have created in our new home on Neal Street and are excited to finally (and safely) welcome everyone into our much-anticipated interactive store. The vision for Scum’s basement designed by Jordan Cardy, was to construct a creative and energetic skating location for beginners and professionals alike, offering a place to learn, explore and play. Covent Garden is an intensively imaginative location within the capital, and wNo Cahe are happy to be joining a family of exciting brands already within the area.”
Simon Taylor, property director at the Mercers’ Company, added: “No Chaos and Scum are brilliant additions to our estate within Covent Garden, and we are thrilled to be growing our experiential offer to welcome Londoners back after a challenging year. The unique basement installation offers an exceptional interactive and cultural location in the heart of London and will no doubt be a footfall driver for visitors to the area.”
The signing follows the news that the Mercers’ Company has officially unveiled an exclusive mural crafted by London based artist Rob Lowe to celebrate the capital’s creativity in the heart of Covent Garden. Sitauted on Mercer Street, Lowe’s debut mural spans nearly 2,000 square feet across the exterior wall and pavement area of the London Graphic Centre building.
