Newbie to expand presence in UK
Swedish childrenswear brand Newbie is to expand its presence in the UK after an initial launch in Richmond and Kingston last year.
The Kappahl owned brand will open two further UK stores in April at the Bluewater and Westfield London shopping centres. The stores will be the brand’s third and fourth UK stores.
Camilla Wernlund, vice president of new business at Kappahl, said: “The reception of the Newbie brand in the UK has exceeded our expectations. Newbie is well positioned in the market with its distinctive Swedish lifestyle concept, focusing on sustainability and affordable pricing.”
The new openings will mean that Newbie has a total of 20 stores across the UK, Sweden, Norway, Finland and Poland, as well as an established ecommerce business.
