New Monsoon boutique store to open on Upper Street, London
Fashion retailer Monsoon has announced the opening of its latest boutique store, at 290 Upper Street, Islington, N1 2XF.
After the successful launch of boutique locations in Bath, Edinburgh and Cambridge over the last year, Monsoon continues the expansion of its boutique portfolio with the London opening on Friday, 16 June.
In line with Monsoon’s strategy to open elevated retail spaces in London’s ‘villages’ and select market towns, the shop has a prominent position on one of Islington’s best retail streets.
Adorned with artisan wall hangings and framed artwork, the beautiful red-brick building – a former pub – will offer a calm space in which customers can discover the full range of Monsoon’s women’s collections. It is the second London opening in as many months for Monsoon, after the launch of a Monsoon Vintage pop-up on Portobello Road in early May to celebrate the brand’s 50th anniversary.
“In our 50th anniversary year, it is fun to be expanding our physical retail presence again. Our new boutique format has received a warm welcome with our recent store openings, and we’re looking forward to our new presence in Islington and serving our great North London customer base”, says Naomi Robertson, Buying and Merchandising Director at Monsoon.
The architecture and colour palette of the stores take inspiration from Monsoon’s heritage designs and long relationship with India. In-store installations tell the stories of the brand’s product creation and craft, showcasing artisan wood-blocking and weaving techniques, with bursts of colour that represent the bold tones used by the brand since its foundation.
