New Look to “supercharge” digital growth with £30 million investment
New Look has secured a £30 million investment from shareholders to help it accelerate its digital transformation and optimise customers’ online experience.
During the last five years, the fashion retailer has increased its digital capabilities through an upgrade of its website and app, the building of a seven million social media community, and the creation of a proprietary Enterprise Data Platform.
The new funding will be used across the four key areas of data driven innovation, technology, loyalty and engagement, and customer migration to streamline and elevate the customer journey.
Technology investments will include improving search and product discovery for customers and streamlining the checkout experience to enhance the customer journey and drive sales growth.
Never Miss a Retail Update!The funding will also enable the introduction of new digital initiatives for the Club New Look loyalty programme, including exclusive member rewards, and products and promotions.
Helen Connolly, chief executive of New Look, said: “New Look is an iconic British brand. Our goal is to be the number one online destination for feel-good fashion, powered by our loyal customer base and proven digital model.
“This new capital injection means we can ramp up our digital operations, enhance customer service, and drive growth and achieve our goal of £1 billion online demand by 2030.
“Our customer is at the heart of everything we do. We know them inside out – what they love, how they shop, and what inspires them.
“This new funding is a clear endorsement of our compelling strategy. It will allow us to get even closer to our growing customer base, giving them more of what they want: trend-led, high-quality fashion and a seamless shopping experience.
“By combining our digital expertise with our UK store network, we’re creating a shopping journey that’s smarter, faster, and more personalised. I have never been more excited about the future of New Look.”
