New Look to open new concept store at Bluewater
New Look is to relocate to a new 12,120 square foot concept store within the Bluewater shopping centre.
Due to open on 3 April, it will be situated on the Upper Thames Walk next to Clarendon Fine Art.
The shop will introduce the fashion retailer’s first omni-hub space that integrates new initiatives such as digital inspiration, showrooms, and displays to create a more engaging shopping experience.
The upgraded space builds on insights from New Look’s £3 million investment into its Manchester stores and the success of trials in optimising product merchandising and aligning the shopfloor with the brand’s identity.
Customers will also be able to make use of a dedicated service hub to improve collections and returns for a seamless shopping experience.
The shop will stock the brand’s range womenswear and accessories and will also have a menswear showroom. The store’s mezzanine floor will be dedicated to New Look’s 915 collection, which offers a range of casual clothing, sportswear and accessories for girls aged nine to 15.
Never Miss a Retail Update!Elaine Cartwright, retail director at New Look, said: ‘Our decision to relocate and re design our Bluewater store demonstrates our commitment to bricks and mortar retailing in the UK & the important part stores play in our communities. Bluewater has been a major retail destination for some time, so showing up in this location with purpose and credibility is an important element of our retail portfolio strategy.
“Our new store will bring to life our omni-hub space, where digital and physical customer journeys will come together in real life. We have a fantastic loyal team and customer base in Bluewater, that I’m very proud of. I’m confident that an excellent customer experience will be at the forefront of what our team deliver in our new space.”
James Waugh, centre director at Bluewater, added: “Here at Bluewater, we are always looking for ways to elevate our offering so that we remain in step with the ever-evolving retail landscape.
“We are excited to announce the relocation of New Look’s new concept store on the bustling Upper Thames Walk. Their relocation exemplifies the brand’s commitment providing Bluewater’s guests with the best possible shopping experience. We encourage guests to visit the store on opening day to experience the array of exclusive deals on offer.”
