Nautica partners with Debenhams
Lifestyle fashion brand Nautica has teamed up with Debenhams to launch its clothing collection on the debenhams.com online marketplace.
The news follows the US brand’s re-launch into the UK and EU market last year and comes as it celebrates its 40th year of trading.
The collection features menswear and womenswear, ranging from tees and gilets to swim shorts and sweaters. Each piece features nautical-themed colours and prints with prices starting from £25.
Jennie Bianco, head of marketing for Nautica EU, said: “We’re always looking for ways to make shopping with Nautica more convenient for our customers, so we’re delighted to be able to expand the brand’s accessibility by being available on Debenhams.com.
“Being stocked on the Debenhams site will give Nautica visibility to new customers who may not have heard of the brand before, and we’re excited to share the Nautica offering with the Debenhams’ consumer.”
The partnership is the latest in a stream of brand-focused announcements by Debenhams, which was purchased by online fashion retailer Boohoo back in 2021.
