N Brown completes new trading website roll out for its three strategic brands
N Brown Group has launched a new trading website for its JD Williams midlife retail brand as part of its digital transformation initiative.
The move marks the completion of new websites for all three of its strategic brands, including Simply Be and Jacamo, ahead of the peak 2024 trading period.
N Brown said the mobile-first platform for JD Williams has been developed to create a more seamless customer experience. It also features improved content from a new content management system which will be rolled out to Simply Be and Jacamo later this year.
Steve Johnson, interim executive chair and chief executive at N Brown, said: “We’re delighted to have completed our priority of launching new trading websites for all of our strategic brands ahead of peak 2024.
“The transformation of our business continues to gain pace as we proceed with investing in our strategy, positioning N Brown for sustainable growth whilst always improving the customer experience.”
