My Wardrobe HQ launches rental subscription service
Luxury rental and resale platform My Wardrobe HQ has launched a monthly multi-label rental subscription service.
The charge for the offering will be £59 per month and will allow customers to rent luxury items and to have a “sustainable wardrobe on regular rotation”.
Customers will be able to use two items at a time or four items per month for £79.
Subscribers will have access to a portfolio of luxury pieces such as dresses, denim, cashmere knits and outerwear for everyday wear and work wear.
Pieces will include jeans from Ports 1961, cashmere coats from Amanda Wakeley, day dresses from Tommy Hilfiger, sustainable fake fur outerwear brand Freed, as well as shoes and accessories from Jimmy Choo, Manolo Blahnik, and Chanel.
Sacha Newall My Wardrobe HQ CEO said: “My Wardrobe HQ was built with sustainability at its heart. We are so thrilled at the speed at which the UK market has adopted rental for event wear. It started with rental, allowing access to the ultimate collection for going to events, then we invited our customers to send their items that they don’t wear to rent and sell in order to keep all of these beautiful pieces in circulation for longer.
“Now, we are moving into the next frontier, which is to encourage people to consider rental for everyday dressing.”
Jane Shepherdson, chair of the business, added: “I became chair of My Wardrobe HQ as I could see that where the UK high street had once been the envy of the world as it democracised fashion for everyone, things have gone too far, with the fast fashion giants producing new collections every week.
“This subscription plan offers everything you need both to trade up from the every day, keep things exciting for events and offers real value for money.”
