M&S launches pre-loved back-to-school uniform shop with Oxfam and eBay
Marks & Spencer is extending its long-standing Shwopping scheme with the roll-out of Shwop boxes for school uniforms in over 200 stores.
The M&S Back-to-School Shwopping boxes will enable pre-loved school uniform items to be given a second life by being sold in an Oxfam shop or through a dedicated pre-loved school uniform shop on eBay.
M&S said every school uniform sale – whether through Oxfam’s shops or via the eBay – will raise funds to support Oxfam’s work in tackling poverty and inequality around the world. Any items that can’t be resold in Oxfam shops or on eBay will be recycled or reused wherever possible.
The retailer sells nearly seven million pieces of school uniform a year and has protected prices on the items for the third year in a row.
Alexandra Dimitriu, kidswear director at M&S, said: “At M&S, our clothing is too good to waste. Made with care and with innovative design features, our school uniform is super durable to ensure whatever your kids get up to on the playground, it can last the test of time.
“We know our customers frequently hand down our school uniform to friends and family and this season, we’re encouraging them to drop school uniform which they no longer need into one of our new Shwopping boxes where it will be resold in Oxfam shops and through our exciting pilot shop with eBay.
“It’s one of the many ways we’re trying to make our best-in-class school uniform accessible to all families, however and whenever they choose to shop.”
As a special thank you for “shwopping” school uniforms, Sparks customers will receive 20% off selected kids’ clothing at M&S.
