M&S adds Calvin Klein and Tommy Hilfiger to Brands at M&S platform
M&S has added Calvin Klein and Tommy Hilfiger to its Brands at M&S online platform as it continues to expand the offering.
Products for men and women have been introduced in the categories of underwear, lingerie, loungewear and swimwear, including Calvin Klein’s popular Icon Stretch range and items from the Tommy Hilfiger’s spring 2025 collection.
With sales of third-party underwear having grown by 21% at M&S in the last 12 months, the retailer is now using the Brands at M&S platform to strengthen its offer in the category with a range of branded styles.
Nishi Mahajan, director of third-party brands, clothing & home at M&S, explained: “We’re excited to welcome globally recognised brands Calvin Klein and Tommy Hilfiger to our Brands at M&S platform.
Never Miss a Retail Update!“We know that male customers hold a high affinity for these beloved brands, and their addition will not only enhance our menswear offer on the platform but also make M&S more relevant more often.
“We’re confident they will also complement our existing underwear offer for men and women and support us as we continue to broaden our appeal and maintain our leading market share in the category.”
The retailer will be adding Tommy Hilfiger clothing styles to Brands at M&S later in the year.
