Morrisons launches flat pricing across school uniforms and kids’ ranges
Morrisons has launched its new range of school uniforms and announced that parents will pay the same price for the garments irrespective of the age of their child.
The supermarket’s Numeg clothing brand offers uniforms for girls and boys as well as essentials items for children aged three to thirteen. The school range includes polo shirts, shorts, sweatshirts, pinafores, cardigans, classic gingham dresses and sportswear.
Morrisons said pricing will be the same for any age, with three pack polo shirts at £3.95, two pack charcoal shorts at £6, and woven playsuits at £4.50. It will also apply to Morrisons’ wider kidswear range.
Christine Bryce, Nutmeg clothing director at Morrisons, said: “Listening to customers is at the heart of all that we do at Nutmeg and we know how important consistent pricing is to parents. We believe that as kids grow, our prices shouldn’t and so we have made the move to offer flat pricing across all of our kidswear, including the school range.”
The range is also being made available online for the first time on Morrisons’ new Nutmeg website.
