Montirex to launch debut pop-up store at Liverpool ONE
The Montirex technical outdoor and sportswear brand is to open a pop-up store on Liverpool ONE’s South John Street.
The move follows the success of its permanent concessions within JD Sports and Footasylum at the shopping destination.
The 3,000 square foot space on the lower level of South John Street will stock Montirex’s menswear and womenswear collections, as well as a range of items exclusive to the store.
The shop will also provide a central hub for the Montirex community with the hosting of regular events and visits from sponsored athletes.
Montirex was founded five years ago by best friends Daniel Yuen and Kieran Riddell-Austin.
Yuen said: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us. We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary.”
The news follows the recent announcement that Pandora has opened a 2,000 square foot Evoke 2.0 concept store at Liverpool ONE following the refurbishment of its existing unit on South John Street. In addition, Zara is currently upsizing into a 42,000 square foot unit at the scheme.
Rob Deacon, director of asset management at Grosvenor, said: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE. The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”
