Missoma debuts at Victoria Leeds
Missoma has opened its second-ever permanent store and its first standalone space outside of London at Victoria Leeds.
The contemporary demi-fine jewellery brand has launched a 2,250 square foot split-level space in the scheme’s County Arcade.
The new shop showcases the brand’s collection of gold and silver pieces, including collaborations with Harris Reed, Savi and Lucy Williams. It also offers piecing and welding services, as well as instant engraving.
The opening follows the launch of Missoma’s first UK store in London’s Covent Garden in 2023.
Marisa Hordern, founder and creative director at Missoma, said: “Community is at the heart of what we do, and Victoria Leeds offers a highly engaging environment that aligns perfectly with our values.
“We aim to inspire confidence and encourage self-expression in all our customers and are excited to grow our Leeds community and embark on this next chapter.”
Other jewellers with a presence at Victoria Leeds include Boodles, Monica Vinader, Berry’s and Astrid & Miyu. The Missoma opening follows the announcement that Barbour is to open a first standalone store in Leeds at Victoria Quarter this month.
Rachel Bradburn, leasing director at Victoria Leeds, said: “Missoma selecting Victoria Leeds as the destination for its first store outside of London reinforces our reputation as a renowned destination offering opportunities for brands to confidently embark on regional growth in the UK. We are excited to be a part of Missoma’s journey and to welcome customers through the door to explore exceptional demi-fine jewellery.”
