Missoma chooses Victoria Leeds for second permanent UK store
Jewellery brand Missoma has chosen Victoria Leeds for the opening of its second permanent store this summer.
The 2,250 square foot boutique will showcase the brand’s collection of gold and silver pieces that have been handcrafted with conflict-free diamonds, emeralds, baroque pearls, and blue sapphires. It will also offer a range of collaborations including fashion designer Harris Reed, Beijing-based creator Savi and Missoma’s original muse Lucy Williams,
Other jewellers with a presence at Victoria Leeds include the likes of Boodles, Monica Vinader, Berry’s and Astrid & Miyu,
The new store will be situated opposite Louis Vuitton in Victoria Quarter’s County Arcade.
Marisa Hordern, founder and creative director at Missoma, said: “Missoma’s signing at Victoria Leeds is truly a milestone moment for our London based brand.
“As we enhance our presence nationwide, our expansion strategy remains focused on premium retail destinations that reflect Missoma’s brand values of community, artisanship, creativity and sustainability.”
The news follows the announcement that fine perfumery brand Le Labo, part of The Estée Lauder Company, is to make its regional debut at Victoria Leeds this September with the opening of a 1,500 square foot boutique.
Rachel Bradburn, leasing director at Victoria Leeds, added: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London.
“We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery.”
Victoria Leeds is owned and operated by Redical.
