Minka Dink to open new pop-up on King’s Road
London-based clothing brand Minka Dink is to open a pop-up store in London’s Chelsea.
Operating for three weeks from 29 March, the 1,728 square foot space at 324-326 King’s Road will showcase the brand’s best selling womenswear items such as its Bibi Blouse, Lila Jeans and Evie Cardigan. It will also offer drop one of its spring/summer collection, which is only available to shop in-store.
The move will mark Minka Dink’s second pop-up on the Sloane Stanley Estate which has been used as a debut test-bed for physical retail by brands such as Chinti & Parker, Prochaine, KayaNuka, and Seraphina.
Minnie Royden, founder of Minka Dink, said: “King’s Road has always felt like the ultimate location for our pop-ups. Our customer loves shopping here, and we absolutely love the area and the incredible surrounding brands.
Never Miss a Retail Update!“It always feels like the perfect fit for Minka Dink, and it’s been fantastic to partner with Sloane Stanley, who have played an active role in our first experience of physical retail.”
The news follows Pepites opening a pop-up at 281 King’s Road for its boutique offering of womenswear accessories and jewellery by brands such as Liv Bergen, Karma Koma, Diaperis and Riviera.
Hannah Grievson, property director at Sloane Stanley, added: “Minka Dink achieved so much success during its first ever pop-up with us here last year, and to host its second pop-up is a real testament to the opportunities we provide for independent brands to thrive.
“Entering physical retail can be a daunting experience, especially for brands that have built a strong following on social media, and our role is to make it that little bit easier, providing guidance and support at every level.”
