Matalan expands third-party brand offering online
Matalan is to add over 25 new third-party brands to its online offering as part of plans to improve the choice of products available.
Over the next few months, womenswear options from AX Paris, Linzi Footwear, Urban Bliss and Gini London will begin appearing together with jewellery brands Jon Richard and Say It With.
The retailer is also expanding its range of menswear brands online with the addition of French Connection, Tokyo Laundry, Crosshatch, Duck & Cover and others.
Meanwhile, Matalan’s homewares offering will be boosted by the launch of ValueLights, RU Comfy, Asiatic Rugs and a host of other brands, which will significantly increase the range of kitchenware, bedding and soft furnishings available at Matalan.co.uk.
Matalan has also announced that footwear brand Totes has joined the line-up together with nursery lines from Hauck and Ickle Bubba.
The news follows Matalan’s launch of 17 new third-party brands earlier this year and ten in December 2023.
‘One-stop-shop’ for customers
Ali Jones, chief customer and omnichannel officer at Matalan, said: “This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us.
“With such a wide range of relevant and fashionable brands available alongside our core Matalan collections, we are a ‘one-stop-shop’ for customers, which is key to our strategy of building a modern, stronger Matalan.”
