Marks & Spencer rolls out Jaeger brand to further stores
Marks & Spencer has announced that it is to open outlets for Jaeger in an additional 20 stores across the UK.
Customers will be able to shop the upmarket fashion brand in a further nine shops this autumn and 11 in early 2024. This will take the total number of Jaeger outlets in M&S stores to 46 and means the brand will be returning to locations such as Guildford and Exeter, where it formerly had a strong presence.
The move follows a successful trial last year where selected M&S stores introduced a dedicated space for Jaeger.
Suzi Avens, head of Jaeger, said: “This year we’ve worked hard to reposition Jaeger as a stylish and elevated independent brand that is proud of its heritage but set up for future success.
“Our expansion into a further 20 M&S stores across the UK, is the latest exciting step on the journey for Jaeger as part of the M&S family, demonstrating the continued confidence in the brand.”
