Machine-A chooses Shanghai for first international store
London based fashion brand Machine-A has chosen Shanghai for the opening of its first permanent international store.
The move follows the launch of a pop-up in the city in October 2020.
Spanning 2.640 square feet, the space will feature a Raf Simons shop-in-shop which will be the Belgian brand’s first physical retail space in China. In addition, it will showcase clothing by both established brands and emerging designers.
Stavros Keralis, founder and buying director of Machine-A, told WWD that China is a key market for the company and that the space will also act as a hub for culture and fashion exchange between Shanghai and London.
With the Shanghai location being three and half times larger than the London site, the shop will enable Machine-A to host special, projects, installations and parties in-store.
The shop is due to open in Shanghai’s Jing’an district by September.
Founded in 2013, Machine-A saw fashion business accelerator Tomorrow Group acquire a majority stake in the business in November 2020.
Photo courtesy of Machine-A
