Lucy & Yak extends PreLoved offering to online
Lucy & Yak has launched its PreLoved offering online in a further extension of its recycling initiative.
Launched in 2023, the take-back scheme is also available in the lifestyle fashion brand’s shops.
Customers returning pre-loved Lucy & Yak items in any condition receive a voucher to spend either online or in-store.
The returned items are then either resold or upcycled and repaired by Lucy & Yak’s in-house seamstress in a studio in the brand’s Barnsley distribution centre.
Never Miss a Retail Update!Repaired pieces are then made available for purchase across Lucy & Yak’s network of shops, while unique, one-of-a-kind items, such as hand-embroidered pieces, are sold at the brand’s Castleford outlet store.
Lucy Greenwood, co-founder of Lucy & Yak said: “When me and Chris first launched Lucy & Yak in 2017, we realised that, if we wanted to be truly circular, we had a responsibility for the lifecycle of anything we created, even after the customer has ownership of the piece.
“In 2023 we launched our first buyback scheme in our shops, which was a huge success and instantly highlighted the demand for an online presence. Now rebranded as PreLoved, this has been a real passion project and I can’t wait to see it expand into further regions in the future.”
