Lounge to launch first permanent physical store
Lounge is to enter bricks-and-mortar retail with the opening a permanent store at Westfield White City.
The move follows the success of the lingerie brand’s pop-up shops in London, Manchester, Birmingham and Berlin.
Lounge founder and chief executive Dan Marsden said: “Going into physical retail was always part of the game plan for Lounge. There was a question mark over this once Covid hit but interestingly the demand for in real-life experiences and shopping has come back stronger than ever; especially within our world of underwear, the need for our customer to want to touch, feel and try on product is essential and our pop-ups have only cemented this fact.”
In a release, Lounge said the new store will have an aspirational, modern and welcoming feel and will provide a high-end shopping experience to customers. This will include the offer of fitting, size and style advice where customers can choose to be fitted by a Lounge Fit expert or independently with guided advice available in the fitting room.
Never Miss a Retail Update!The shop will stock an extensive size range of styles across the categories of underwear, intimates, apparel, sleep and swim in sizes up to 40G/3XL.
Lounge co founder Mel Marsden said: “Building personal connections with our community is key for us as a brand, we don’t want to be a retailer that simply sells underwear and apparel. We strive to be a brand that our Loungers can connect with and come to us for the experience, not just the transaction.”
