Long Tally Sally launches activewear collection
Long Tall Sally has launched “Taller and Stronger”, a collection of activewear specifically designed for women 5’8″ and taller.
The company has also introduced an online exercise and wellness resource for tall women.
The move follows a new study from Long Tall Sally in which it found that 76% of tall women suffer with lower back pain, 63% endure tightness in their shoulders, and 55% have knee pain. The research also showed that 63% of tall women slouch with nearly half of respondents stating that exercise helps improve their posture. In addition, 57% of those polled stated they would like exercise tips and advice specifically designed for their figures.
Camilla Treharne, creative director at Long Tall Sally, said: “Over half of our respondents reported that it’s difficult to find stylish activewear because of their height. Because of that, we wanted to create a collection that looks great, performs even better, and will take our customer from swimming, to pilates, to running a marathon.”
Long Tall Sally collaborated with MPG Sport to create the collection. In addition, it is also is launching its own label of athleisurewear. Both collections will be available at longtallsally.com for spring/summer 2017.
Supporting the activewear launch, Long Tall Sally’s #TALLERANDSTRONGER campaign also features an exercise programme specifically designed for tall women which includes fitness videos, gym hacks and nutrition advice.
