Levi’s unveils new store in London’s Knightsbridge
Levi Strauss & Co. has opened a new immersive store in London’s Knightsbridge as part of its commitment to the UK market.
Featuring a prominent glass façade, the new 300 square metre space aims to deliver elevated retail experiences to the capital’s shoppers.
The UK is a critical global market for the denim brand which now has over 70 stores nationwide, over 10 of which are in London.
Lucia Marcuzzo, managing director Europe, Levi Strauss & Co., said: “Our new Knightsbridge store embeds the Levi’s brand at the centre of another iconic London neighbourhood, affirming our position as a denim lifestyle leader and a major direct-to-consumer retailer in UK and Europe.
“As London continues to drive trends and commercial growth for the European region, we remain committed to investing in the capital city and beyond to unlock further opportunities for consumers.”
In a nod to its location, the store will offer unique Trucker jackets designed by the brand’s in-store tailors from sites across the UK and Ireland, including Battersea, St Pancras, Manchester, Birmingham and Kildare.
The shop will also offer a new ‘ship to home’ service to enable shoppers to have their order sent direct to their doorstep.
