Laings chooses St David’s for debut Omega showroom
Jewellery retailer Laings is to open its debut mono-brand Omega showroom at the St David’s shopping destination in Cardiff.
Spanning 838 square feet, the store will be operated by Laings but presented as Omega.
Andrea Nunziata, brand director at Omega UK, said: “Omega has enjoyed a 60-year relationship with Laings and we are delighted to raise this to the next level with a beautiful showroom in Cardiff, where Omega customers and enthusiasts will be able to access and enjoy the full collections and spirit of Omega.”
Due to open this spring, the showroom will complement Laings’ other recently launched store at St David’s, which underwent a £3 million investment last year and stocks brands such as Rolex, Patek Philippe and Fabergé.
Stuart McDowell, managing director of Laings, said: “We firmly believe that creating immersive luxury brand environments is key to unlocking the full potential of our retail experiences. Reaffirming our commitment to St David’s and Cardiff, the Omega showroom will add another touch of luxury to the destination. We’re looking forward to welcoming the St David’s guest in to experience the world of Omega, in what will be a truly engaging environment.”
St David’s said the signing is the result of strong demand from St David’s shoppers for luxury watches and jewellery and follows openings by Breitling and Rituals in recent months.
Commenting on behalf of the St David’s partnership, Pablo Sueiras, head of retail channels for Landsec, said: “We’ve seen high demand for luxury jewellery and watches across our retail destinations in recent months. With Laings’ existing store already a huge success, we’re delighted to be able to build on our partnership with them and offer guests more of the experiences that they love.”
