LaDuca chooses Covent Garden for first UK store
New York dance shoe brand LaDuca is to launch a first UK store in London’s Covent Garden.
Spanning 1,588 square feet, the store in Drury Lane will sell ‘Full on Custom Show’ stage shoes. Handmade in Italy, LaDuca’s shoes are used in theatre, film, television and concerts. The shoes have been worn by the likes of the Spice Girls and Hugh Jackman and used in West End shows such as Kinky Boots and Wicked.
Phil LaDuca, founder of LaDuca, said: “We have been providing shoes for the West End for several years and I am very excited to finally be a part of Covent Garden. The location is renowned for its exceptional theatre district and our new international home on Drury Lane is a stone’s throw away from the hustle and bustle of the industry.”
The news follows the recent announcement that Russell & Bromley is relocating to 107 Long Acre, opposite Covent Garden tube station. In addition, dancewear brand Pineapple has recently relocated its flagship store to Mercer Walk.
Simon Taylor, property director at The Mercers’ Company, added: “LaDuca’s selection of Drury Lane for their debut store outside of the US, is a testament to the Mercers’ Estate’s prime location and reputation within London. The brand’s flagship UK store will join the vibrant community of connecting streets in and around Covent Garden and we are sure the brand will be well received amongst the theatre and dance lovers of London and beyond.”
