Kering goes entirely fur free
Kering, the luxury group behind brands such as Gucci, Saint Lauren and Alexander McQueen, has said none of its collections will include animal fur from the autumn of 2022.
Starting with Gucci in 2017, all of the group’s houses, including Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have progressively decided to make the move.
Kering has also announced that the animal welfare standards it set in 2019 will continue to be applied as they cover other animal fibres and materials.
François-Henri Pinault, chairman and chief executive of Kering, said: “For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. When it comes to animal welfare, our group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that.”
