Karen Millen launches in-store rentals at Selfridges & John Lewis
Karen Millen has announced a partnership with leading fashion rental platform, HURR, marking a significant expansion in the brand’s rental offerings.
The collaboration brings Karen Millen’s coveted designs to customers in innovative new ways. From Tuesday, 26th November, Karen Millen pieces will be available to rent in person at Selfridges London, allowing customers to browse, try on, and rent their favourite styles just in time for the festive party season.
In addition to the Selfridges launch, Karen Millen has also debuted on the John Lewis rental platform, offering another convenient option for customers to access its sophisticated designs.
The partnership with HURR also enables customers to rent a curated selection of Karen Millen’s clothing, from elegant event-ready dresses to refined tailored pieces, directly on the HURR platform. Customers will even have the option to purchase certain rental styles, adding them to their wardrobe permanently.
Natasha Hackett, Marketing Director at Karen Millen, expressed her enthusiasm for the partnership: “Karen Millen is thrilled to be working with HURR and two such iconic British retailers. We’re proud to have expanded our offerings to create a new way for customers to discover Karen Millen, as well as an opportunity for customers to experience the product in real life in Selfridges. We look forward to seeing how our rental service continues to develop.”
This initiative underscores Karen Millen’s commitment to evolving with the times, offering innovative solutions for customers seeking sustainable and flexible fashion options.
