THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Joules beats expectations

Lifestyle clothing brand Joules has said trading in the first 22 weeks of its new financial year has been better than expected. The company said the… View Article

FASHION RETAIL NEWS UK

Joules beats expectations

Lifestyle clothing brand Joules has said trading in the first 22 weeks of its new financial year has been better than expected.

The company said the performance was driven by a 35% increase in online sales which accounted for 70% of its retail sales in the period. Joules shops have also performed ahead of expectations with sales down by 18% year-on-year since retail stores were allowed to reopen in July post-lockdown.

While all Joules stores in England are now closed due to new Covid restrictions, the company expects its shops in Wales reopen on 9 November. Joules stores across Scotland and Northern Ireland remain open.

Looking ahead, Joules said the business remains on track to deliver its expectations for the financial year ending 31 May.

Nick Jones, chief executive of Joules, said: “Joules has continued to trade well with sales in the financial year to date ahead of the board’s expectations. We have seen strong growth in our customer base during recent months, benefiting from our focus on digital marketing, the attractive locations of our stores and the increasingly broad customer offer through our Friends of Joules digital marketplace.

“As we enter the peak trading season, the retail sector in England faces the challenge of having to close non-essential stores for the next four weeks. Despite this difficult backdrop, Joules has a very strong brand and a flexible business model, which has underpinned the group’s robust performance to date during Covid-19.”

Subscribe For Retail News