THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis to make biggest own brand launch to date

John Lewis is to make its biggest own brand launch to date with a new womenswear collection called “John Lewis & Partners”.  Created in-house by the… View Article

FASHION RETAIL NEWS UK

John Lewis to make biggest own brand launch to date

John Lewis is to make its biggest own brand launch to date with a new womenswear collection called “John Lewis & Partners”. 

Created in-house by the John Lewis design studio team, the collection includes 300 designs.

The move is part of the retailer’s plans to build a £500 million own brand fashion business, and for half of its products to be either own brand or exclusive.  

The first collection will go on sale on 4 September and will include womenswear pieces, handbags and accessories.  

Christine Kasoulis, fashion buying director at John Lewis, said: “This launch is our most significant investment in fashion to date and  builds on the successful launches of our stand-alone brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination.”

To grow its own brand business, John Lewis has made its largest ever investment in product development roles by recruiting 50% more designers and 70% more technologists.

The new fashion collection will be available in sizes 8 to 20 and prices will range from £10 for a cotton jersey tank to £250 for a cashmere coat.

Subscribe For Retail News