John Lewis launches new circular design collection
John Lewis has launched a new circular collection to cater to the needs of customers who are looking for more thoughtfully created and long lasting products.
Comprising 20 pieces, the range spans nightwear, babywear, men’s cashmere, mattresses, duvets and pillows.
All products have an increased amount of recycled content and have been designed for longevity. The design also factors in how clothing items can be more easily recycled when customers are finished with them.
John Lewis commercial director Kathleen Mitchell said: “We are constantly looking at changes we can make in our bid to combine style and sustainability for our customers. We know they want products that look good and that last, and that’s exactly what these designs offer.
“We’re continuing to learn about how to design more efficiently and to create products that our customers can trust to be good for both their pockets and the planet. It’s been incredibly insightful seeing the circular framework and strategy put to practice.”
